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The Brief

Produce a punchy brand film that gives a full overview of who the London Metal Exchange are, what they do and how they do it

London Metal Exchange

Talk to the hand

There's more to metals trading than men in suits shouting and making seemingly rude hand gestures at each other. Metal trading is a very serious and complicated subject. We broke down metal trading into easily digestible bite-sized nuggets of information. The live action was a mix of b-roll footage and stylised graphics all created in-house. 


The annual LME global conference always starts with the eagerly anticipated LME Opener. It’s the chance to see a bite-sized story of what the they've been doing the past year. Played to an audience of thousands the conference openers need to be dynamic, entertaining but informative. 


Since 2009 we've produced over 100 videos* for the LME, including brand films, 360 films, explainers internal and external communications and conference openers to name just some


We produced a slate of explainer films covering a wide range of subject matters associated with trading specifically with the LME. Instead of going down the usual explainer route using motion graphics we opted to let the LME tell us themselves


As well as producing much of the video and animation content for the LME we also film a lot of b-roll footage. This footage invaluable when producing films for the LME but is shared between offices and marketing departments in other countries

*You can view more LME videos on our YouTube and Vimeo channels