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address is approximate

google

project

brief

Create a brand film to raise awareness of Google Street View maps. 

strategy

The idea was to create an emotional connection between the viewer and Google Streetview. We wanted to make sure that the story wasn't technical but emotive. We wanted it to be shared. We took the direction of what if Street View was used to visit places you can't reach yourself? This was the heart of the film from which we built our story

creation

The shoot took place at one location over 6 days. Because we used stop motion animation each scene took several hours to shoot. To give it a more cinematic and stylised look each frame was taken on a long exposure. 

results

With no marketing campaign behind it Address is Approximate has had over 6 MILLION hits worldwide with over 1 MILLION hits in the first week. It was voted one of the BEST VIDEOS OF ALL TIME on Vimeo and also won the prestigious WEBBY Award for BEST VIRAL.

united kingdom

+44(0)208 875 1643

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We are an award winning video production company based in south west London. We produce the following films;

Video production   Corporate video   Corporate video production   Brand Films   Brand video   Travel films   Explainer films   Animation   Motion Graphics   animation Films   Virtual Reality experiences   Virtual Reality VR   360 Video   360 films   Aerial filming   Pre production   production   Video production London   Video production south west london   Video production England   Video production UK   Animation films London   Sales films   Internal communication films   External communication films   TV commercials

Award winning production company   Travel films   YouTube films   Marketing Films   Live Action   Live Streaming    Holiday Films   Property Films Marketing Films   Marketing    Agency films TVC    TV spots   TV commercials   Finance videos   Banking videos   PR   PR films   Conference openers   Openers   Exhibition Openers   Expo openers