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how to get the most from your video footage

As editors our job is to craft the footage we're given into something watchable. Most of the time we're trying to tell a story, convey a message or sell you an idea / product. That's a lot to do especially as we've usually got between 30-120 seconds to do so.

Often the ratio of footage we get to footage that ends up on the screen can be disproportionate, hence a lot of the footage is left on the "cutting room floor". It's not that the footage we leave out is bad or doesn't look good, it may just be that it doesn't add to the narrative or compliment other shots in the sequence. So we end up with a lot of unused footage that will never see the light of day. Which is a shame because a lot of hard work and creativity went into getting that footage.

So what can be done with the footage figuratively left on the cutting room floor? Simple, make more videos! This is a trend we're seeing more and more especially as footage is much easier to shoot, store, access and share. Gone are the days of hiring Digi-Beta decks and towers of video tape taking up space around the office. Today we can fit the equivalent of a large box of Digi-Beta tapes on SD cards that fit in your pocket.

It's a solution that works for both the client and the production company. The client continues to get new videos without the cost of hiring a film crew to go out and shoot and the production company gets repeat business from their existing clients.

We practice this with most of our clients. This won't work for every type of shoot but more often than not it does. With the unused footage we produce new TV spots and branded content videos or fun shorts that can be shared via social media.

eurocamp case study

Annually we're commissioned to produce a slate of promo films for Eurocamps family glamping holiday parcs. For a month we're on location in France, Italy, Spain, Croatia filming hours of footage. Each video runs between 60-90 seconds which means we literally have hours of footage left over. Eurocamp contacted us with some great ideas to promote different aspects of their holidays and asked us to use any footage we didn't use to create their latest promo films

To date we've produced regional films, kids clubs films and a series of 'Best of' films, all from unused footage.

Get in touch with Theory Films to discuss how we can help you produce the best video to promote your brand. Tel: +44(0)208 875 1643. Email: Web:

We are an award winning video production company based in South West London. So if you're looking for a corporate video, a brand video, a promotional video, an animated video or even an explainer video please get in touch.

London Corporate Video Production | Best Corporate Video Production | Production Company UK | Production Company Los Angeles | LA Corporate Video Production

We are an award winning video production company based in south west London. We produce the following films;

Video production   Corporate video   Corporate video production   Brand Films   Brand video   Travel films   Explainer films   Animation   Motion Graphics   animation Films   Virtual Reality experiences   Virtual Reality VR   360 Video   360 films   Aerial filming   Pre production   production   Video production London   Video production south west london   Video production England   Video production UK   Animation films London   Sales films   Internal communication films   External communication films   TV commercials

Award winning production company   Travel films   YouTube films   Marketing Films   Live Action   Live Streaming    Holiday Films   Property Films Marketing Films   Marketing    Agency films TVC    TV spots   TV commercials   Finance videos   Banking videos   PR   PR films   Conference openers   Openers   Exhibition Openers   Expo openers