Theory Bops It for Hasbro... 17 October 2011
Once again we have teamed up with award winning agency BRAZEN PR to produce a funny little viral for Hasbro’s new game that’s sweeping the nation - ‘Bop-it XT’.
Britain’s Got Talent finalist & dance maniac Steven Hall was recruited for a flash mob style video and pounced on the unsuspecting people of Preston as they shopped at the King George shopping centre.
The result was Steven doing what he does best, making us all laugh with his funky moves. Our only regret was that we didn’t bring enough security guards to fend off the hoards of screaming fans and autograph hunters.
Great day, great fun!