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The London Metal Exchange is the world's premier non-ferrous metals market. Today the LME is a modern, dynamic and innovative global marketplace helping metals companies from Chile to China.
- Client:
- London Metal Exchange
- Genre:
- Brand / Education Film
- Format:
- HD
- Director:
- Tom Jenkins
- Producer:
- Simon Sharp
The Brief
The London Metal Exchange needed a compelling new education / brand film which would give an up to date overview of the LME for members, investors and interested parties. The film needed to touch on the LMEs history, explain how the LME operates on a global scale and discuss the main services the LME provides; hedging, pricing and delivery.
The Solution
We created an 11 minute film that showcases the LME as a leader in its class. To highlight how modern, dynamic and global the LME is we filmed in London, South Korea, Rotterdam and Hamburg. By using cutting edge filming techniques and stand-out motion graphics we captured the essence of the LME as a forward facing and innovative exchange.
The Feedback
“The London Metal Exchange’s corporate video is a critical tool used for educating people throughout the supply chain on the role of the LME in international commodity markets. With a relentless focus on quality, creativity and detail, Tom and The Theory team took a tired, out-of-date product and helped us create something really special - a film that reflects our growing international user base and the modernisation of our brand. Great job!” Stephen White, Business Manager Corporate Affairs at London Metal Exchange
The Services
Pre-production - script, logistics, planning
Production – Filming in 4 countries over 1 month
Post–production –
Motion graphics, full HD edit, voice over, grade, delivery on DVD
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Five by Five Digital is one of the UKs leading and adventurous creative ad agencies engineering successful campaigns for clients such as Lucas Arts, WKD, IBM, GAP, Playstation. Their campaigns stretch over multiple media platforms from advertorial to mainstream broadcast.
- Brand:
- Oracle Food Festival
- Agency:
- FiveByFive Digital
- Director:
- Neil Scholes
- Producer:
- Simon Sharp
- Format:
- Super 35mm
The Brief
Five by Five Digital needed a highly stylised 30 second TV commercial to attract visitors to a forthcoming food festival.
Although Five by Five had a limited budget they demanded a clever and humorous commercial that oozed style and flair with high production values.
The Solution
We worked very closely with Five by Five’s creative team to ensure their original campaign designs translated seamlessly to film.
We enlisted the highly renowned food cinematographer David Shilingford and our own talented director Neil Scholes who we could trust to deliver what we all wanted to achieve.
We shot on 35mm film and sourced the best and freshest produce, after all the ad is about food so the food is the star! Post house Smoke and Mirrors added the final touch in the picture grade so the food looks succulent, bringing the vibrant mouth watering colours of the food to life.
The Result
A stunning commercial that exceeded many expectations and is said to be one of the best looking food commercials produced.
The Services
Pre-production - sourcing crew, props, music, and location. Managing logistics, budgets and deadlines.
Production – 1 day filming in studio with a passionate crew of 10 on 35mm film.
Post–production – edited and graphics created in-house and managed picture grade to delivery.
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The Environment Agency is a Public Body whose principal aim is to "to protect or enhance the environment". Their remit covers the whole of England and Wales; about 15 million hectares of land, 22,000 miles of river and 3,100 miles of coastline which includes 2 million hectares of coastal waters. Their vision is of "a rich, healthy and diverse environment for present and future generations".
- Title:
- Walk
- Client:
- Environment Agency
- Director:
- Simon Sharp
- Producer:
- Tom Jenkins
- Format:
- Digi Beta
The Brief
The Worthing division of the Environment Agency wanted a recruitment film that was a refreshing contrast to the usual mundane solutions and that would stand out at exhibitions and recruitment fairs.
The EA were looking to appeal to a large age group and increase the number of job applicants from school leavers, parents and graduates to the semi retired. The client was keen to lose the stigma of being boring and show that their work was exciting and varied.
The Solution
To make the film stand out we filmed our characters against a green screen and chroma keyed them in to an animated environment. Being conscious of staying on brand the cartoon style backgrounds were designed to mimic the cartoon style graphics the Environment Agency used in their brochures.
The Result
An impressive solution to a very tricky brief. A film that broke the trend of interviewing employees in their offices and injected fun and personality in to a public sector recruitment drive that is usually deemed boring. Feedback has been fantastic and as a direct result attracted triple the usual number of applicants.
The Services
Pre-production - writing script and casting.
Production - two days in a green screen studio. Used special treadmill for the character to walk on. Shot on Digibeta.
Post–production – used animator to produce vector style animations to drop into the film at key places. Edited sequences together, keyed out background and added animation.