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The London Metal Exchange is the world's premier non-ferrous metals market. Today the LME is a modern, dynamic and innovative global marketplace helping metals companies from Chile to China.
- Client:
- London Metal Exchange
- Genre:
- Brand / Education Film
- Format:
- HD
- Director:
- Tom Jenkins
- Producer:
- Simon Sharp
The Brief
The London Metal Exchange needed a compelling new education / brand film which would give an up to date overview of the LME for members, investors and interested parties. The film needed to touch on the LMEs history, explain how the LME operates on a global scale and discuss the main services the LME provides; hedging, pricing and delivery.
The Solution
We created an 11 minute film that showcases the LME as a leader in its class. To highlight how modern, dynamic and global the LME is we filmed in London, South Korea, Rotterdam and Hamburg. By using cutting edge filming techniques and stand-out motion graphics we captured the essence of the LME as a forward facing and innovative exchange.
The Feedback
“The London Metal Exchange’s corporate video is a critical tool used for educating people throughout the supply chain on the role of the LME in international commodity markets. With a relentless focus on quality, creativity and detail, Tom and The Theory team took a tired, out-of-date product and helped us create something really special - a film that reflects our growing international user base and the modernisation of our brand. Great job!” Stephen White, Business Manager Corporate Affairs at London Metal Exchange
The Services
Pre-production - script, logistics, planning
Production – Filming in 4 countries over 1 month
Post–production –
Motion graphics, full HD edit, voice over, grade, delivery on DVD
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Who is Al-Fresco?
Thomson Al-Fresco provides luxury self catering mobile home holidays with many locations across Europe and operates under the umbrella of Thomson Holidays, a UK based travel operator and part of TUI Travel PLC. Thomson Al-Fresco family holiday parks range from the quiet rural retreats to the all-singling, all dancing campsites with plenty of activities for parents, teenagers and toddlers.
- Client:
- Thomson Al-Fresco (TUI)
- Type:
- Brand Film + Suite of films
- Format:
- HD
- Producer / Director:
- Simon Sharp
The Brief
Thomson al-Fresco wanted to produce a slate of promotional films for their family self catering holiday packages in France, Spain and Italy. Thomson wanted to promote their range of luxury mobile homes, promote the USP and beautiful locations of individual parks across Europe and a brand film that encapsulated a typical fun family holiday… when you choose an Al-Fresco holiday.
The Solution
To keep all the films fun and fresh we opted to shoot with a carefree style and kept every shot hand held so each shot was energetic and right in the action, with a heavy focus on people. The Canon 5D mk 2 and a series of prime and zoom lenses was the perfect kit for the job. The Canon allowed us to capture amazing cinematic images but light and mobile enough for us point and shoot at any given moment.
The Feedback
“Because of the current demand for online videos, we saw a pressing need to increase the quality and consistency of our online video content on our website. There's no question that holiday parks that feature videos help our customers to select the right parc while also attracting new customers to the website to view this type of holiday. We teamed up with The Theory because they specialise in travel films and have a proven track record of producing quality online video content. The look and feel of the films is fresh and distinct, which reflects our brand perfectly so needless to say the final films have been very well received. The Theory has been great to work with, making the process simple, straightforward, and, dare I say it, fun!" Kay Dodds, Senior Marketing Manager, Thomson Al Fresco
The Services
Pre-Production – Concept, storyboarding, logistics
Production – 1 month on location in France, Italy and Spain
Post-Production – Edit, Grade, music and delivery
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Five by Five Digital is one of the UKs leading and adventurous creative ad agencies engineering successful campaigns for clients such as Lucas Arts, WKD, IBM, GAP, Playstation. Their campaigns stretch over multiple media platforms from advertorial to mainstream broadcast.
- Brand:
- Oracle Food Festival
- Agency:
- FiveByFive Digital
- Director:
- Neil Scholes
- Producer:
- Simon Sharp
- Format:
- Super 35mm
The Brief
Five by Five Digital needed a highly stylised 30 second TV commercial to attract visitors to a forthcoming food festival.
Although Five by Five had a limited budget they demanded a clever and humorous commercial that oozed style and flair with high production values.
The Solution
We worked very closely with Five by Five’s creative team to ensure their original campaign designs translated seamlessly to film.
We enlisted the highly renowned food cinematographer David Shilingford and our own talented director Neil Scholes who we could trust to deliver what we all wanted to achieve.
We shot on 35mm film and sourced the best and freshest produce, after all the ad is about food so the food is the star! Post house Smoke and Mirrors added the final touch in the picture grade so the food looks succulent, bringing the vibrant mouth watering colours of the food to life.
The Result
A stunning commercial that exceeded many expectations and is said to be one of the best looking food commercials produced.
The Services
Pre-production - sourcing crew, props, music, and location. Managing logistics, budgets and deadlines.
Production – 1 day filming in studio with a passionate crew of 10 on 35mm film.
Post–production – edited and graphics created in-house and managed picture grade to delivery.